Ekta Kapoor shares the secret behind her content doing well in rural India

Ekta Kapoor is very particular about her work and she personally goes through the content of her projects. Ekta, who has spread her wings with a diverse range of genres across screens, shares the secret sauce behind why her content is doing well in rural India.

Speaking about the same, Ekta Kapoor shared, “There’s no secret sauce I think there is nothing like rural market, I think there is an India there is a very exposed India and there is not very exposed India and you are giving them a taste of what they will find aspirational. It’s very simple, I keep a lot of lights, a lot of gold, a lot of red, a lot of tradition, a lot of drama, because that appeals to mass India. I may not watch it but I have that much respect, and if it does work, then you slowly come to know your audience through your job.”

A game-changer in the Indian television industry, Ekta Kapoor recently joined the league of 500+ global leaders and marked her debut on LinkedIn.

Being a single mother through surrogacy, Ekta is an inspiration in every walk of life.

Ekta is surely a trailblazer in the true sense of the term.

For more such updates, you guys stay tuned to Bollywood Bubble.

Also Read: Ekta Kapoor finally reveals her secret recipe for success

Prateek Sur

Born a Movie Buff, working as a Film Critique and enjoying life as a Bollywood Reporter.

Email: editor@bollywoodbubble.com Phone: +91 8355910465