‘Finding Fanny Fernandez’ to Premiere 17 Days before release
Deepika Padukone starrer ‘Finding Fanny Fernandez’ trailer received unprecedented response by fans and critics alike. Now it seems that looking at the response it has generated. The makers have decided to premier it on August 25, seventeen days before its official release.
As per sources, Producer Dinesh Vijan said, “Premiering a film two weeks before its release has never been done before in Bollywood, but we are willing to stick our necks out. We want opinion makers and regular moviegoers to share their views. Hope this strategy generates an actively interested forum for Finding Fanny.”
Shikha Kapur, chief marketing officer of Fox Star Studios says, “A story this strong deserves a unique marketing approach. So, we are inverting the normal course of promotional campaigns and will commence ours with the premiere of the film.”
Finding Fanny Fernnadez featuring Deepika Padukone and Arjun Kapoor is made both in English and Hindi to cater diverse needs.
Trade Analyst Taran Adarsh tweeted,
#FindingFanny premiere to be held 17 days before its release. Film releases on September 12.
— taran adarsh (@taran_adarsh) July 28, 2014