Preity Zinta Seeks Legal Action Against Alleged AI-Misuse, Deepfake Content And Protecting Personality Rights

Preity Zinta has become the latest celebrity to approach the Bombay HC seeking relief related to personality rights. The Court on Tuesday allowed Preity Zinta to file a suit against Google LLC and other entities, including social media platforms and websites, for breach of her personality rights, copyrights and erosion of goodwill through Artificial Intelligence (AI)-generated deepfake videos and other manipulated digital content.

Preity Zinta Seeks Personality Rights Protection From Bombay HC

As several respondents’ platforms are based outside Mumbai and the alleged online activities were within and beyond Mumbai, she sought leave to file her suit before the Bombay HC. Preity Zinta has become the latest celebrity to approach the Bombay HC, seeking similar relief regarding personality rights. In the past two years, the Bombay HC granted relief to Kartik Aryan, Shatrughan Sinha, Shilpa Shetty, Akshay Kumar and Suneil Shetty, among others.

Advocate Rohan Kadam for Zinta on June 16 argued before a single-judge bench of Justice Abhay Ahuja that the defendants. It included Meta Platforms and other websites created, uploaded and disseminated deepfake videos, memes, manipulated images, AI-generated chatbot personas and other digital content, making them available to the general public on various platforms, thereby infringing her rights.

The actor claimed these acts affect her goodwill, reputation and persona. It also amounts to a violation of her moral rights under the Copyright Act. Kadam stated that although the offending content was disseminated worldwide through digital platforms. Preity Zinta is an Indian citizen primarily residing and working in Mumbai. She sought permission to file a substantive civil suit before the Bombay HC, which the court allowed.

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Also Read: Suniel Shetty Approaches Bombay HC For Personal Rights Protection As Deepfake Pic With Granddaughter Evaraah Get Shared Online

Akankshya Mukherjee

Akankshya Mukherjee is a dynamic and ambitious individual poised to make waves in the realm of Media and Communication. With a passion for creativity and a drive to contribute to forward-thinking organizations, Akankshya embodies adaptability and a hunger for learning. Having already garnered experience through involvement in various organizations, she has honed the skill of quickly adapting to new environments and challenges. She sees each opportunity as a chance for personal and professional growth, eagerly embracing roles in communications and content writing.