Vikramaditya Motwane calls out Ekta Kapoor’s His Story for plagiarism; the latter issues apology
Recently the first poster of Ekta Kapoor’s ALTBalaji’s upcoming series, His Story was unveiled. As soon as the poster was out, the makers of the series were accused of plagiarising the poster of Sudhanshu Saria’s romantic drama, Loev(2015). Now filmmaker Vikramaditya Motwane has lashed out at Ekta Kapoor’s company for blatantly lifting other artist’s work and not even apologising for their folly.
In a series of posts, which he shared on his Instagram stories, Motwane pointed out how Balaji has a history of plagiarising other artist’s poster. He even accused them of ripping off the title of their series His Story from some international series. Read on to know the details.
Sharing the posters of both Loev and His Story, Motwane wrote, “It’s like the intern at Alt Balaji googled ‘Indian same-sex film’ and decided to rip off the first poster they found. I say intern because I can not believe that a working professional in the industry would have the lack of integrity to hahahahahaha who the fu#k I am kidding! Interns are a thousand times better. Also, Balaji has a Hisstory of doing this..”
He went on to share examples of the posters and titles the home production has ripped off previously. Lashing at Ekta’s company for passing off someone else’s hard work as their own, Motwane continued, “And that’s not all ALT Balaji continues to proudly display the poster in their Insta feed, AND are deleting comments on the post that are calling them out. This is sh%t show Balaji. Not only have you stolen somebody’s hard work and passed it off as your own, but you also refuse to acknowledge your folly or apologise, or pull the material down. Shame.”
Following the flak they received from Motwane and the makers of Loev, ALT Balaji finally issued an apology and also removed the poster of His Story from their platforms. Their official statement reads, “On the 9th of April, we released a poster of His Storyy and were made aware of the existence of Sudhanshu’s ‘Loev’ poster. The uncanny resemblance and similarity cannot be written off as a mere coincidence. It has been an oversight on part of our design team. For this, we apologise.”
— ALTBalaji (@altbalaji) April 10, 2021
They further added, “We respect the creativity of every designer and would never intentionally lift their work nor disregard their talent. Thus, an apology to the artists involved in the making of this poster is warranted. We have deleted the poster from all our platforms and we humbly apologise to the artists involved in the creation of the beautiful poster of ‘LOEV’.”
Motwane shared also shared ATLBalaji’s apology on his Instagram stories. And Loev’s director Sudhanshu tweeted, “Thank You for taking the stolen image down @altbalaji and for your apology. Even if it isn’t entirely sincere and comprehensive.”
— Sudhanshu Saria (@iamsuds) April 11, 2021
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