Naagin singer Vayu talks about his latest track Tofa, pressure and competition of music industry

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Vayu is a multi-faceted artiste – a lyricist, composer, and singer. Vayu is best known for his quirky dance numbers in Hindi Films like Banno Tera Swagger, Beat Pe Booty, to name a few. He has worked on films like Shubh Mangal Zyaada Savdhaan. His pop single, Naagin, with Aastha Gill, AKASA and Puri has 300MN+ views on YouTube.  His song Baatein Karo is making waves on the internet and crossed over 16 million views on YouTube, the romantic song was widely appreciated for the way it was depicted. Check out below how Vayu brought his latest song Tofa to life.

When you work on a particular song, what is your process like for you? How is Tofa going to be different from all the other songs you have done?

 I’m never making a conscious effort to sound different in every song. I believe the difference comes from the approach of the concept I’m trying to present in every song. Because the concepts are different, the songs they drive sound different.

You have previously given hits like Naagin, does it add pressure on you to do more? Do you fear how your next song will be received?

 I don’t think too much about making a hit song. I only try to make honest songs. But because the market, where these songs are consumed, are driven by numbers, I always pray that my songs generate enough numbers so I’m able to find people to invest in my next song.

Pop music is picking up pace around the world, whose music inspires you the most, if I may ask?

 I have grown up listening to a lot of pop music and there isn’t one artist I can say is my only inspiration. But the king of pop, Michael Jackson, will always be among the ones who top the list.

Indian music has largely been about playback singing but of late, things are changing, more independent music is being pushed for. How do you see this change?

 That is how it has been because of the film industry. The Indian film industry has employed the major share of popular music artists in our country. Now, artists don’t need films to put their music on the popular platforms. They can pretty much do it themselves. And this is a positive change opening ways for various artists with varied talents to reach out to a huge number of audience. This will only help the art to evolve better.

While we see the rise of pop music globally. Where do you see the future of I-pop in this?

There are Indian artists making waves around the globe, and that day isn’t too far when we will be delivering more international hits more frequently.

Stay tuned to this space for more updates.

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