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Ronnie Screwvala sends a legal notice to multiplexes; wants ‘visual print fee’ slashed
Ronnie Screwvala, who delivered a great blockbuster in ‘Uri: The Surgical Strike’, is miffed with multiplexes like PVR, INOX, Cinepolis, Carnival Motion Pictures and FICCI Multiplex Association of India. He is against a visual print fee (VPF) demanded by these multiplexes.
According to a report in Cine Blitz, Ronnie Screwvala has protested against an unjust VPF charged by these multiplexes to Indian producers and distributors. “For all Hollywood studio films worldwide no VPF is paid anymore including India, but multiplexes are charging Indian films,” a source was quoted as saying by Cine Blitz.
It remains to be seen if other producers will join hands with Ronnie Screwvala and protest against VPF.
Ronnie Screwvala is a great entrepreneur who has also written the book ‘Dream With Your Eyes Open.’ In an interview with India Today, he had said, “I don’t think anyone is ‘born’ an entrepreneur. It is not a genetic thing. But you do need self-confidence, guts and a relentless attitude to life-it’s a24/7 treadmill, not a jump-on, jump-off routine. And it’s for the long term. ‘Let’s try it for a few years and see’ is a surefire recipe for failure.”
“All glory is fleeting. And, if you do not love what you do, don’t do it. I know on the second one there will be many that will say, that’s fine if you have a choice, but I don’t. To them I would say: Yes, you do too,” he added.