South Korean show Squid Game estimated to be worth over $900 million, as per Netflix

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Netflix in its recent assessment has estimated that its latest release, the South Korean show Squid Game, will generate a collosal revenue of over $900 million. The company uses its data concerning what the customers are watching to determine the value derived from individual shows. An attorney representing Netflix, in a letter to Bloomberg, mentioned that it would be inappropriate for the channel to disclose the confidential data contained in the documents reviewed by them. “Netflix does not discuss these metrics outside the company and takes significant steps to protect them from disclosure,” the attorney said in the letter.

As per the report, about 132 million people have watched at least two minutes of “Squid Game” in the show’s first 23 days. This is the highest record set for the streaming platform. The record was earlier held by Bridgerston. The two-minute figure is the one Netflix releases to the public for some shows. The company said 111 million people had started the show earlier this month. Although the two-minute viewership is available, Netflix is yet to disclose the number of people who watched the show more thn 2-minutes. Netflix estimates that 89 per cent of people who started the show watched at least 75 minutes (more than one episode) and about 66 per cent of viewers, or 87 million people, have finished the series in the first 23 days.


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After Squid Game, Netflix has also seen a jump in its share by nearly 7 per cent.

What makes Squid Game a profitable business is that it was made at a relatively low cost. As per estimates, the show cost less than a recent Dave Chappelle special, or just a couple episodes of “The Crown.”

Also Read: Squid Game star and Indian actor Anupam Tripathi recalls days when he had no work and doing Indian films