The new iPhone X Ad has an RD Burman connect which goes uncredited, fans slam Apple

Some days ago, music producer Pete Cannon shared the latest commercial of Apple iPhone X ad and stated that he has produced the music for it. However, in no time, people realised that it is indeed legendary Indian music composer RD Burman’s tune in reality and not Pete Cannon’s as was stated by him. (Also Read: Padma Awards 2018: Music composer Ilaiyaraaja receives India’s prestigious civilian honour)

In fact, the video on YouTube shared by Apple nowhere thought of giving credits to RD Burman and instead gave credits to Pete Cannon. Here, have a look at the ad:

And, here’s a look at the original RD Burman track:

This infuriated RD Burman fans to a major extent and they lashed out at the brand and the composer for not giving credits to the man behind the tune. Here are some reactions:

The rip-off of an Indian movie song and saying I produced….. Give credits to the original composer #RDBurman

— Karandeep Singh (@kaydee_singh_) March 21, 2018

https://twitter.com/indian_nomad/status/976654109154582528

Please credit the original composer #RDBurman . Hoping for due correction by @Apple @AppleMusic

— Roopa B (@Roopa13B) March 19, 2018

This is a direct rip-off (no not even a cover version) from Indian composer RD Burman's song. Please give him due credit @petecannonbeats @Apple . https://t.co/uZwiu6PNKl

— Gaurav (@gauravs09) March 19, 2018

This forced the music producer Pete Cannon to finally clear the air and state the obvious that it is indeed a sample track from RD Burman’s composition. Here’s his tweet:

Hi Guys, I just want to address the sample used in the new Apple iPhoneX advert. It samples a track from the great R D Burman's 'Burning Train’ and it's a MAGICAL piece of music! It was cleared/licensed via Blurred Recs courtesy of Saregama. Everyone is on board and loves it. 😉

— Pete Cannon (@petecannonbeats) March 19, 2018

Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.