Ittefaq : Will the film be a game changer for Sidharth and Sonakshi?

Sonakshi Sinha and Sidharth Malhotra-starrer ‘Ittefaq’ has hit the screens today. The trailer and the promotional track of the film have created a reasonable amount of buzz around the film. Well, the movie is not promoted the way films are being marketed nowadays. The makers just had one event where the team of the film interacted with the media and just one video interview of the star cast that was conducted by Karan Johar who is one of the producers of the film.

‘Ittefaq’ is surely a very important film if we look it from the box office perspective because in recent times it is the only biggie which is releasing without any promotions, and if this one turns out to be a winner then it will be clear that promotions don’t guarantee a hit.

Well, the movie is also very important for its two lead actors, Sidharth and Sonakshi. Why? Let us tell you.

Sonakshi is undoubtedly one of the most successful actresses we have in the industry. But, all her blockbuster movies had a superstar and she was just there for some glamour. However, from the day she has changed her career path and decided to do movies which give her acting scope, unfortunately Sonakshi has failed to leave a mark at the box office.

Her last hit movie was 2014 release ‘Holiday’ which had Akshay Kumar in the lead role. After that she starred in films like ‘Action Jackson’, ‘Tevar’, ‘Akira’, ‘Force 2’ and ‘Noor’. Though she was excellent in the last two films, box office-wise, the movies disappointed.

Talking about Sidharth Malhotra, the actor has been having a very bumpy ride at the box office. While he had a few hits earlier, his last couple of movies like ‘Baar Baar Dekho’ and ‘A Gentleman’ have failed miserably at the box office.

We contacted trade analyst, Girish Johar, and asked him about how important ‘Ittefaq’ is for Sonakshi and Sidharth, to which he said, “Yes, ‘Ittefaq’ is definitely very important for Sidharth and Sonakshi. They have been doing those repetitive films. If we see the comparison between Varun Dhawan and Sidharth Malhotra, the former has become exceptionally good actor into the perception of not just media and industry, but also the audience. If you see the career graph of Sidharth Malhotra, there had not been any exceptionally good film, and this film has already gained a lot of popularity. 14 million views on trailer on YouTube, and 13 thousand comments, and generally we see negative comments on YouTube, but here most of them are positive. People wanted to see now a suspense-thriller, a dark film.”

“The trailer itself is very appealing. It looks like it’s going to change their perception about their acting and their career in Bollywood,” he added.

Well, we too hope that ‘Ittefaq’ turns out to be a game changer for Sidharth and Sonakshi. (Also Read: Ittefaq movie review: The coincidence with an unforeseen twist is decent, if not exceptional)