BTS EFFECT! Their Anti-Bullying ‘Love Myself’ campaign raises THIS whopping amount

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The biggest K-pop boyband in the world BTS has raised US$3.6million through their ‘Love Myself’ campaign which was launched in collaboration with UNICEF. On October 6, UNICEF had announced in their recent statement which is making the rounds of the internet that their joint campaign with the BTS boys has raised approximately US$3.6 million. The Love Myself campaign was launched in November 2017. It is an anti-bullying movement that talks about self love among the young globally. The Love Myself was announced by BTS on their social media handles during their Love Myself world tour that took place from 2018-19.

In a statement, BTS said that ‘they hope that the Love Myself message can continue to serve to invigorate everyone’s lives’. The further said, ‘We hope to keep doing what we are doing and voice what we are voicing, so we can help people find happiness and love ‘

UNICEF executive director Henrietta Fore, “When it comes to promoting self-esteem and improving mental well-being, one of the most important things you can do is just to start the conversation,” Fore further added, “The groundbreaking way in which BTS have helped spark a positive message with its ARMY is simply unmatched and incredibly invaluable.”

 

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Meanwhile, BTS has been making headlines these days as the septet bagged their third Billboard Hot 100 Number One of 2021 with ‘My Universe’. The song was a collaboration with the British band Coldplay.

Also Read: BTS and Coldplay’s My Universe claims the top spot on Billboard top 100; fans say ‘you guys deserve this love’