Kriti Sanon’s Sister Nupur Sanon Faces Severe Backlash For Her Fashion Brand Selling ‘Basic’ Clothes At ‘Ridiculous’ Prices

Kriti Sanon’s sister, Nupur Sanon, is currently facing heavy ridicule on Reddit, with users criticising her fashion brand, Nobo, for its supposedly “ridiculous” prices on “basic” clothing. The brand’s cheapest item is listed at around Rs 7,000, while the most expensive kurta set costs Rs 26,500. Social media users are trolling Nupur, questioning the quality and originality of the apparel, claiming it lacks a premium feel despite the steep costs.

Nupur Sanon Gets Trolled For Fashion Brand Nobo Overpricing Basic Clothing

Nobo, which stands for ‘No boundaries,’ was launched by Nupur Sanon in 2024. The brand states, “We use premium high-quality fabrics,” and has garnered endorsements from Kriti Sanon, Nupur Sanon, Uorfi Javed, Sanjana Sanghi, and Rida Tharana, among others. The priciest item on the site is a Banarasi lehenga priced at Rs 21,000. The most expensive suit costs Rs 26,500. The least expensive set is listed at Rs 7,700. In the western wear category, a skirt and crop top set costs Rs 20,000. However, the most affordable item is a pair of shorts priced at Rs 2,400.

The ridiculous price points of Nupur Sanons ( Kritis sister) clothing line called Label Nobo. Doesn’t explain why such basic cloths are sold and such high price points.Is it money laundering of some sort ( scamming buyers)?
byu/Affectionate_Post592 inBollyBlindsNGossip

Reddit Trolls Nupur Sanon And Nobo

Reddit users are questioning the rationale behind pricing “basic” looking clothes so high. One user wrote, “I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME.” Another user asked, “Who is going to buy at these prices even for her sister’s name?” and one more outright said, “She’s scamming people.”

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Additional comments include “Ridiculous,” “Rs 750 last price” . A user shared, “I have been to Jaipur and Jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than Rs 1500.” Someone else remarked, “Bhai yeh sab kapre Rajouri or Chandni Chowk mein dhakke khaa rhe hai. What even????” and another simply stated, “These are the ugliest clothes I’ve ever seen, good lord.”

Who Is Nupur Sanon?

Nupur Sanon is the younger sister of Bollywood actress Kriti Sanon. She initially worked as a management trainee at Delhi Duty-Free before moving to Mumbai to pursue her interests in entertainment. She gained recognition with her debut in the music video ‘Filhall’ (2019) alongside Akshay Kumar. It was followed by a sequel, ‘Filhall 2: Mohabbat’ (2021). In 2023, she made her acting debut with the web series ‘Pop Kaun?’ on Disney+ Hotstar. She starred alongside Kunal Kemmu and also appeared in the Telugu film Tiger Nageswara Rao. It marked her entry into Telugu cinema.

Also Read: EXCLUSIVE: Nupur Sanon reveals why she meddles in sister Kriti Sanon’s love life: I don’t trust her choices

Akankshya Mukherjee

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