Ranbir Kapoor with Aamir Khan

Bollywood heartthrob Ranbir Kapoor considers the Perfectionist of Bollywood Aamir Khan as his Guru. It’s a known fact that Aamir Khan is not only a talented actor but also a meticulous marketer. Ranbir Kapoor also takes help from Aamir Khan to understand the workings of a films promotions. Ranbir believes that if a film is marketed well then half the work is done, of it being a hit. He feels that there are many facets of film promotion that Bollywood is yet to understand.

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Ranbir Kapoor said, “Aamir Sir, understands film marketing really well. I still sit with him for all my films. I ask him, ‘Aamir sir, they’re asking me to go on this reality show, should I go?’ At times, he flatly says no. He’s very good with that. It is very important because you want a large audience to know that your film is releasing. The only way to express that is through the media. But I don’t think you should overexpress yourself; there has to be a limit. You should know the kind of communication that should be put out there.”

Ranbir Kapoor further added that, “There was a time when I used to promote a film for 25 days. But now, promotions last for only 12 days. It also depends on your stardom. I don’t think Salman Khan needs to promote his films. Just the fact that a movie stars him makes people want to watch it.”

After Bombay Velvet debacle, will Ranbir Kapoor follow Aamir Khan’s path in all his future ventures