Kangana Ranaut Eros Now
Image Source - Instagram, Twitter

Hashtags ShameOnErosNow and BoycottErosNow have been trending today on Twitter as a few ‘vulgar’ banners were posted for the auspicious festive season by Eros Now. People have been slamming the streaming giant for these double-meaning banners. 

Kangana Ranaut has also slammed Eros Now by comparing OTT platforms to ‘Porn Hub’.

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In one of the tweets, she wrote, “We must preserve cinema as a community viewing theatre experience,its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow.”

In another tweet, she wrote, “Even on international streaming platforms the nature of the content is sensational we need to manufacture overtly sexual, deeply gruesome brutal, violent content, essentially to arouse the viewer’s sexual appetite, very difficult to get any other content cleared by their teams.”.

You can see the thread here.

After the backlash, the production house issued an apology through a tweet saying, “We at Eros love and respect our cultures equally. It is not, and it has never been, our intention to hurt anyone’s emotions. We have deleted the concerned posts and we apologise for having offended anybody’s sentiments.”

Stay tuned for more such updates.

Also Read: Mumbai Police issues summon to Kangana Ranaut in sedition case; check out the actress’ reaction