Jai Ho

Salman Khan’s ‘Jai Ho’ has found its way online within just days of its ­theatrical release. A pirated print of the film, which was released on January 24 this year, was uploaded on YouTube by a Dubai-based user on January 28. The video had 1,08,151 views till the time it was taken off by the video-sharing site on Saturday night. Maybe this is the reason for the movie’s under-performance at the Box Office.

 

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According to sources, piracy is the major concern for big budget movies but this seems to be the quickest such pirated leak so far. Salman’s publicist seemed ­distressed and refused to comment, and sources say that the makers, too, are disturbed and believe this could be a reason for the film’s under-­performance at the Box Office.

Trade expert Atul Mohan agrees, “If the pirated print of Jai Ho reached over 1 lakh views online, the film must have lost approximately 10-12 crore within four days.” Theater owners too are upset. “I only hope someone has the good sense to take it off,” said a manager of a leading multiplex.

Youtube officials remained unavailable for comment.