EXCLUSIVE: Avinash Gowariker Recalls How An Impromptu Shoot Became Salman Khan’s Judwaa Poster; Says, “Sajid Nadiadwala Called It Mind-Blowing”

Avinash Gowariker is a renowned photographer celebrated for his work in celebrity and advertising photography, particularly within the Bollywood industry. He started his career as an assistant director and has worked with Aamir Khan, Salman Khan, Shah Rukh Khan, Aishwarya Rai, Deepika Padukone and others. In an exclusive interview with Bollywood Bubble, Avinash Gowariker reveals how Salman Khan’s ganjee look became to poster of Judwaa.

Avinash Gowariker Reveals How Salman Khan’s Iconic Ganji Look Became Judwaa’s Poster

When asked about the photoshoot of Salman Khan in Judwaa, Avinash Gowariker said, “I mean, Mukul Anand was doing Dus, and he wanted to do a look test with Salman. We used to casually shoot, and Salman liked shooting in his building. One day, he said, ‘Let’s just walk across and shoot.’ I took some pictures. And Salman, being Salman, he suddenly removed his ganjee, placed it on his head, and we shot those pictures.”

Salman Khan in Judwaa

Choose Filters

Normal

1977

Crema

Ludwig

Moon

Willow

Continuing, he said, “He took the negatives, and in the evening, we were reviewing the shots together. He was saying, ‘Yeah, this one is good, this one’s not,’ when Sajid Nadiadwala walked in and said, ‘Mind-blowing! This is the Judwaa poster!’ Now imagine—imagine what Sajid Nadiadwala must have been thinking! Imagine Salman! That’s the kind of crazy, out-of-the-box thinking they had. So he saw that photo and made it into the Judwaa poster. At that point, the climax of Judwaa hadn’t even been shot.”

Concluding his story, Avinash said,” Because Salman looked so good in that image, they actually wrote that pose into the film’s climax. That’s fantastic. And that’s exactly why these guys are so successful. Why are they who they are? Now tell me, how lucky am I? Because back then, I was a new photographer. The main photoshoots were handled by the bigger names. I never used to do those. But life is a gradual process. It’s all been a steady, uphill journey. Nothing happened overnight. It wasn’t like one shot suddenly changed everything. It was a nice, gradual upswing. And thanks to God, it’s just been an easy, smooth climb.”

Watch The Full Interview

Also Read: EXCLUSIVE: Avinash Gowariker Recalls How He Turned Down Magazine Offers Who Asked To Leak Salman Khan Photos; Says, “Wasn’t Going To Betray…”